BigCommerce has teamed up with Meta or still commonly known as Facebook to make checkout on Instagram available!
We are very excited to announce that people can buy the products they discover on Instagram and Checkout easily and secure. When a visitor taps to view a product from your shopping post, they’ll see a “Checkout on Instagram” button on the product page. When they tap it to select from various options such as size or colour, they’ll proceed to payment without leaving Instagram. They only need to enter their name, email, billing information and shipping address the first time they check out. Once the first order is complete, information will be securely saved for convenience for the next time they shop. They’ll also receive shipment and delivery notifications on the right inside Instagram, so the purchase can be tracked. Prior to this Instagram release, a customer would be taken out of their Instagram account to an ecommerce site to complete a purchase which was not a seamless experience for the customer and increased the likelihood that they will drop off before your site opens. Now, customers can make purchases directly on Instagram, it creates a better experience for them creating more upside for you and your BigCommerce website.
Checkout on Instagram and its Benefits Trust is everything to those online, whether it be buyers or just people browsing on a social platform. Shoppers on Instagram love to connect with brands that inspire them, with more than 130 million people interacting with shopping posts each month, it enables you as a seller to meet customers where they already are. Checkout brings your products closer to those shoppers without leaving the app. This provides a simple and secure path to purchase so Checkout enhances the shopping experience by making it more convenient, easier, and safer to buy. When shoppers place their orders directly on Instagram, the payment credentials are securely saved in the app for future purchases so the buyer will have more trust to buy without looking elsewhere or checking your reviews to determine if they can trust you.
BigCommerce as a select partner, is excited to give their website merchants the opportunity to be among the first to use this untilmate feature and simplify the path to purchase for their customers. On top of the trust feature, you have the oppotunity to reach new audiences by sharing shopping posts where 200 million accounts visit daily. This helps everyone and your potential customers to discover your brand, even if they aren’t your followers today. If you don't use Meta to converse with people who are interested in your brand and take the chance to promote your website then you could be losing out! BigCommerce recognises how this can help their website merchants to grow. Helping their merchants helps BC grow by increasing the trust in them, and if they can assist with more sales for their merchants, the more ecommerce signups they will get, "Making them money will make us money and at the end of the day that's what it's all about!".