SharkNinja

SharkNinja has essentially become the "Apple" of household appliances which are well-designed, highly functional, and surprisingly trendy. Founded in 1994, the company rebranded in 2015 to capitalise on its two powerhouse brands, Shark and Ninja. As of early 2026, it is a dominant global player listed on the stock market, with a market valuation reflecting its rapid growth from a niche vacuum maker to a multi-billion-pound "lifestyle" innovator. The Shark brand focuses on home cleaning and environment and they are famous for their Lift-Away vacuums, steam mops, and more recently, high-end hair tools like the Shark FlexStyle, which went viral for being a more affordable rival to the Dyson Airwrap. The Ninja brand focuses on the kitchen and this brand exploded with its high-speed blenders and essentially pioneered the modern Air Fryer craze. They’ve since expanded into outdoor Woodfire grills, ice cream makers (Ninja CREAMi), and even premium espresso machines. Both brands remain as Shark and Ninja in their own right but are recently marketed under the SharkNinja brand.